Best Social Media Marketing Course in Lahore Pakistan | Ideo College


Freelancing Course In Lahore

Pakistan | ideo College


Social Media Marketing and Freelancing Course in Lahore helps you to develop your skills in marketing your product or services on social media platforms. SMM & Advertising Course in Karachi provides you with more opportunities to learn everything from business and advertising to SMM, SMO, PPC, and Social Media Promotions.

Course: Best SMM and

Freelancing Course

Time: 02:30pm to 04:00pm

Days: Weekends (Saturday and Sunday)

Course Starting Date: 3rd June 2023

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Social Media Marketing Course In Lahore Pakistan | IDEO College Introduction Of Social Media Marketing Course In Lahore 

Social media marketing is one of the most important parts of digital marketing Course in Islamabad, which provides incredible benefits that help reach millions of customers worldwide. Social media is one of the most profitable digital marketing platforms that can be used to increase your online marketing at Ideo College.

For an advertising strategy, social media marketing training course in Karachi is possibly the most cost-effective way. One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness.

And, if you are not applying this profitable platform, you are passing up an incredible marketing opportunity, as it makes it easy to spread the information about your product and mission Social Media Marketing Course in Lahore Pakistan IDEO College.


Best Social Media Marketing Course in Lahore Pakistan IDEO College

By daily updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, more advantageous consumer loyalty, and much more.

Your competition is increasing day by day on social media platforms, so don’t let your competitors take your daily consumers. Moreover, a web development course in Pakistan will help you develop your skills in building an online presence for any company.


Online Marketers are spending more on social media advertising, with social media ad spends to measuring more than $89 billion in 2019. As per projections, social media marketing ads will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. Mobile users contribute to a majority of social advertising  (social media marketing strategy) revenue IDEO College.

Instagram is one of the fastest-growing social media platforms. While it is mostly app-based, users can also access their feeds through the website. In June 2018, it finally reached 1 billion monthly active users. Instagram is a highly visual platform, where users share videos and images (Social Media Marketing Course in Lahore Pakistan IDEO College).


There were 37.00 million social media users in Pakistan in January 2020. The number of social media users in Pakistan increased by 2.4 million between April 2019 and January 2020. Popular Social media platforms have quickly become an important part of marketing for businesses.  IDEO College IT Training Institute in Pakistan offers the Best Social Media Marketing Course in Arfa karim tower(Lahore Pakistan). Once you are in IDEO College, Best IT Training Institute you will be in safe hands! Some of the most popular social media platforms for brand development and marketing include:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Snapchat
  • Pinterest


Why this Course (Social Media Marketing Course in Lahore Pakistan IDEO College)

  • Researchers forecast that e-sales will exceed $735 billion by 2023. (Blazon)
  • 73% of marketers believe that social media marketing has been very effective for their business. (sprout social)
  • Users spend an average of 3 hours per day on social networks and messaging. (sprout social)

Scope Of Social Media Marketing Course In Islamabad IDEO College

Each year billions of dollars are invested in social media marketing, as a businessman or entrepreneur one should know how to generate organic traffic from social media to your business, and as a student, one should have a grip on campaigns to be placed in the industry.


Objectives of Best Social Media Marketing Course In Lahore | IDEO College

The objective of  Social Media courses in Lahore is to:
  • Hands-on experience on paid campaigns on Facebook, Instagram, Twitter, and Linkedin
  • Understanding the basics of social media handling
  • Learning marketing techniques used by big brands.
  • Determining target audience behavior on a different platform
  • Working on live marketing projects
  • Using management tools to manage workload
  • Implementing influencer marketing
  • Handling social commerce.

Skills Outcomes from Best Social Media Marketing Course In Lahore | IDEO College

  • Market Research
  • Social media marketing strategy
  • Social Commerce
  • Social Media Paid Campaigns
  • SMM Organic Traffic
  • Social Media Designing
  • Social Media Reporting
  • Social Media Handling
  • Brand Management
  • Audience Creation
  • Freelancing

Why should we join Best Social Media Marketing Course In Lahore | IDEO College

  • Business Owner – To increase online sales and profits by 10X
  • Students – Learn the most demanded skill and start freelancing
  • Professionals – Upgrade your portfolio and have more opportunities
  • Influencers, Bloggers, and Youtubers – Reach more fans ever than before
  • House Wives – Stay home, start freelancing, and earn
  • Marketing & Sales Professionals – SMM will take you to next level

Best Social Media Marketing Course In Lahore | IDEO College


Introduction Of Social Media Marketing Search Engine Optimization and Freelancing Course In Lahore

Introduction To Social Media Marketing
Market Research
Facebook Marketing
Instagram Marketing
Twitter Marketing
Linkedin Marketing
Pinterest Marketing
Social Media Management Tools
Social Commerce – Start Your Ow.

Course Outline Social Media Marketing

  • How social media Marketing Course in Lahore IDEO College become the biggest source of marketing
  • Famous social media platforms
  • Types of Social Media
  • Social Media Goals and Strategies
  • Successful Social Media Case Studies
  • Facts about social media marketing
  • Why we need a social media marketing
  • Build Your Brand on Social Media
  • Introduction to digital media marketing
  • Understanding inbound and outbound marketing
  • Understanding the trends

Market Research

  • The Marketing Research Process
  • How to make research Proposals
  • Understanding Secondary Data
  • How to create Hypotheses
  • Exploratory and Observational Research
  • Creating an audience
  • Understanding the target audience interests
  • Designs and Data Collection Approaches
  • Descriptive and Causal Research Designs
  • Measurement and Scaling
  • Communicating Marketing Research Findings
  • Designing of Questionnaire 

Facebook Marketing

  • Introduction to Facebook
  • How to complete your profile
  • How to make a group
  • Basic Facebook group setting
  • Group marketing techniques
  • How to handle Facebook page
  • How to stream live on Facebook
  • How to integrate the app in Facebook page
  • Best Way to Increase your Facebook Traffic and Generate Sales
  • How to create reports of a Facebook page

Facebook Advertising

  • How to create a Facebook business account
  • How to manage ads manager
  • How to make a plan for media buying
  • How to integrate payment method on Facebook
  • How to add pages
  • How to add ads accounts
  • Creating a team
  • Combine analysis
  • How to request access from business manager
  • How to add business manager as a page owner 

Page monetization

  • What is Facebook Monetization?
  • How much you can earn from Facebook?
  • Introduction to video monetization
  • How to setup video monetization
  • How to find copyright-free videos from the internet
  • How to promote videos in groups
  • How to get free likes to form groups
  • Introduction to instant articles
  • How to set up instant articles
  • How to connect it with your domain
  • How to find content for free s

Instagram Marketing

  • Introduction to Instagram
  • Difference between Personal Profile and Business Accounts
  • How to make a business Instagram account`
  • How to generate sales form Instagram
  • Increasing Your Content Engagement
  • The Instagram Engagement Algorithm
  • Name vs. username
  • Hashtags and Tags
  • Captions
  • How to write a convincing bio
  • Content planning
  • What is Influencer Marketing
  • What works on Instagram + common ideas
  • Calls to action
  • Strategies for stories

Instagram advertising

  • Introduction to Instagram Ads
  • The Power of IG Ads 
  • Types of Instagram Ads (Stories VS Feed)
  • Video strategy for Instagram
  • How to select hashtags for marketing
  • Verify and Expand your Target Audience

Twitter Marketing

  • What is Twitter & why you should use it
  • Establish Your Twitter Presence
  • Personal profile marketing
  • Business profile marketing
  • Tweet research and designing
  • How to trend something on Twitter
  • Traffic from Twitter
  • Journey to 3000 likes in the first month
  • How to use Twitter for Business
  • How to get more retweets on Twitter
  • Discover how your Twitter strategy

Twitter Advertising 

  • How to create a Twitter ad
  • Twitter Analytics
  • How to plan a budget for Twitter
  • Twitter ads strategy

Pinterest Marketing

  • Learn how to set up your profile
  • Understand the difference between friends and followers
  • Importance of choosing the right username
  • How to start and create a page interest,
  • Introduction to the 4-Phase Profit System How to use Pinterest to create loyalty and trust clients
  • Understanding page settings

Linkedin Marketing

  • Introduction to Linkedin
  • How to find and add connections
  • LinkedIn for Business
  • Linkedin Marketing Tips
  • Transform your LinkedIn Profile into a Marketing Tool
  • B2B Networking Strategy
  • Generate Leads from Linkedin
  • Connections and reach
  • Creating a professional profile
  • Post-creation and analysis
  • Groups and people
  • Blogging on LinkedIn
  • Use of Slideshare to grow your LinkedIn

Linkedin Advertising

  • Business page settings
  • How to create an ad
  • How to create an audience
  • How to plan for media buying
  • How to use analytics
  • How to create an advertising strategy 

Social Media Management tools

  • Hootsuite
  • Buffer
  • Sprout Social
  • Send social media
  • Canva
  • Manage flitter

Social Commerce – How to Start your Business

  • How to find a product to sell
  • How to make a shopping cart on Facebook
  • Introduction to drop shipping
  • How to find freelancing work online
  • How to find freelancing work offline
  • 100 social media business ideas

Course Outline Search Engine Optimization

  • History (Google, Bing, Yahoo, Ask, Baidu etc.)
  • Development & Growth of Search Engines in a Cyber
  • Type of Marketing
  • Pull Marketing
  • Purpose of SEO
  • How Google’s Search Engine Works
  • Basics of SEO
  • Terminology Cycle of Search Engine (How its Work)
  • Table of SEO Success Factors
  • What is ranking on Google?
  • Advantages of high Ranking


  • What are keywords?
  • Purpose of keywords in Website’s marketing
  • Uses of Keyword Researching Tools(Search Volumes, Competition, Business Priority)
  • Keyword Planner tool And other 3rd part online tools and
  • Desktop Application
  • Mapping Keywords to Website Pages
  • Segregation of High and Low priority Keyword
  • Primary Keywords Secondary Keywords LSI Keywords
  • Competitive Keywords Also
  • Create an Excel File of keywords
  • Uses of formulas to get find the best and main (Business matching keywords)




  • What is On-Page SEO?
  • Two type of SEO = “On Page” & “Off Page”
  • Basics of HTML – Designing How to use Keywords
  • Whole keyword report in On-Page SEO?
  • URL, Meta, Title, Description, Hi, and other headings
  • Algorithm of How to use Keyword on Website’s Page
  • Which types of Images are used on the page?
  • ALT in the Images Crawling & Indexing
  • Difference between Crawling and Indexing
  • XML & HTML Sitemaps, How to make it? Robots.tx
  • Purpose of that file!
  • Algo of Robots file best practices
  • Anchor Text
  • Fundamental of Anchor Text
  • Complete Case study of Anchor Text
  • Activate Windows
  • Internal Linking
  • How to prioritize the other web pages?
  • Analyze with the Tools
  • Google Search Console & Bing Webmaster

OffPage Optimization:


  • Know the Off-page Optimization
  • How to create Backlinks
  • Why are backlinks essential?
  • Know more about Do-Follow and No-Follow Backlinks
  • How to increase Domain Authority?
  • What is Google Domain Authority?
  • What are Search Engine Submissions?
  • Directory Submissions
  • Blog posting and comment writing
  • Guest Posting 
  • Article writing and submissions
  • Press Release writing and submissions
  • Classifieds posting
  • Social Bookmarking
  • Business Listing
  • Social Networking
  • RSS Feeds
  • Broken Link Building
  • Bloggers outreach
  • PBN link building
  • Expired domain link building
  • Profile Creation Link building
  • Web 2.0 link building (Blogging)
  • Tier 2, Tier 3 link building
  • Blogging 


  • How to make friendly web design & architecture?
  • Thinking of good UI and designing a website (goals & conversion models)
  • How to show your content and where?
  • Improving UI/UX for SEO


  • URL Architecture
  • Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
  • How to fix it according to Google’s Stander Broken Links 
  • Test and improve page speed

Mobile web crawling

  • Structured data usage & optimization
  • AMP configuration
  • Check indexing
  • Make sure important resources are crawLable
  • Audit internal links
  • Review your sitemap


  • What is link building?
  • Purpose of backlinks?
  • Types of Backlinks
  • Do follow link and no follow link


  • Normal “BL (com) 
  • Ranks (singles, measurement, check, and balance)
  • How to prioritize the Backlinks?
  • According to Google
  • Keyword Ranking
  • Competitor Research


  • SEO Strategies for Localized Businesses
  • Social Media Back linking and Marketing(Quora, Twitter, Linkedin, Facebook, Google+, Pinterest)
  • Online Reputation Management
  • Targeted Audience Strategy
  • Lead Generation for Local Audience
  • Local SEO (by Category, Niche, Products, Services etc.)(Schema for Addresses, Local Keywords, Local Websites


  • Audit of website Before Launching the Site
  • Domain name (Brand name generator, EMD for Specificpurposes etc.)
  • Brain Storming (Tools)
  • Prototyping (Tools)
  • Mockup mapping (Tools) 
  • Logo Suggestion – Color Scheme 
  • Design and SEO UI UX
  • Audit after launching the website
  • On-Page Audit (complete)
  • Off-Page Audit (complete)
  • Tools: Online Free Tools, Paid Tools, Desktop Applications
  • Audit Report

Pay Per Click Ads (Adwrods)

  • Cost-Per-Click (CPC)
  • Cost-Per-Impression (CPM)
  • Bid Strategies – Bidding


  • What is Google Algorithm?
  • Purposes of Algorithms?
  • Search Algorithm Overview https:com/google-algorithm change


  • What is Display Ads (PPC, CPM)
  • Purpose and Advantage of Display Ads Mapping
  • Marketing Objectives to Display Ads Marketing Objectives
  • Targeting Methods of Ads
  • Advanced Targeting Methods
  • Display Ad Formats & Tools
  • Remarketing of SEM (Ad words)
  • Reports & Optimizing Display Campaigns



Course Outline Freelancing Course

  • Introduction to Freelancing
  • Difference between job and freelancing
  • Benefits of Freelancing
  • Lifestyle of a Freelancer
  • Challenges of Freelancing
  • Future of freelancing

How to start freelancing

  • How to identify your Master Skill
  • 10 tips of picking your area of work
  • How find most trending freelancing projects or services
  • How to find a platform to start
  • Why start freelancing with
  • Why start freelancing with
  • Why start freelancing with
  • Why start freelancing with
  • What are the payment methods available in Pakistan

Using Fiverr as a freelancing platform

  • Introduction to Fiverr
  • How Fiverr works for freelancers (sellers)
  • How Fiverr works for clients (buyers)
  • Types of skills which are most demanded
  • How to find your niche for Fiverr?
  • The Advantages & Disadvantages of Fiverr

Profile creation and management

  • How to make an outstanding profile on Fiverr
  • How to write a bio
  • How to do research on competition
  • Which skill you need to add-on profile
  • Adding your education
  • Adding your experience and projects in a professional way
  • Connecting fiverr to other social media platform for more reach
  • How to set up payment method
  • What are the options available for payment in Pakistan
  • How to get more views on your gigs
  • Using mobile application to maintain your response rate

Getting clients (a lot of them)

  • How to get reviews of your clients
  • How to Get Promoted to a Level 1 Seller on Fiverr
  • Fiverr Rank System
  • Fiverr Platform Rules
  • Payment system
  • How to maintain your rating
  • How to communicate in a professional manner on fiverr

Final tips 

  • How to manage time
  • How to keep balance between freelancing work and normal life
  • Understanding the tax models for freelancer
  • Best Spoken English Course


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