Best Social Media Marketing Course in Lahore Pakistan | Ideo College

SOCIAL MEDIA MARKETING, and

Freelancing Course In Lahore

Pakistan | ideo College

Social Media Marketing and Freelancing Course in Lahore helps you to develop your skills in marketing your product or services on social media platforms. SMM & Advertising Course in Karachi provides you with more opportunities to learn everything from business and advertising to SMM, SMO, PPC, and Social Media Promotions.

Course: Best SMM and

Freelancing Course

Time: 02:30pm to 04:00pm

Days: Weekends (Saturday and Sunday)

Course Starting Date: 3rd June 2023

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Social Media Marketing Course In Lahore Pakistan | IDEO College Introduction Of Social Media Marketing Course In Lahore

Social media marketing is one of the most important parts of digital marketing Course in Islamabad, which provides incredible benefits that help reach millions of customers worldwide. Social media is one of the most profitable digital marketing platforms that can be used to increase your online marketing at Ideo College.

For an advertising strategy, social media marketing training course in Karachi is possibly the most cost-effective way. One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness.

And, if you are not applying this profitable platform, you are passing up an incredible marketing opportunity, as it makes it easy to spread the information about your product and mission Social Media Marketing Course in Lahore Pakistan IDEO College.

Best Social Media Marketing Course in Lahore Pakistan IDEO College

By daily updating the right social media marketing strategy, it will lead to increased traffic, better SEO, improved brand loyalty, more advantageous consumer loyalty, and much more.

Your competition is increasing day by day on social media platforms, so don’t let your competitors take your daily consumers. Moreover, a web development course in Pakistan will help you develop your skills in building an online presence for any company.

Online Marketers are spending more on social media advertising, with social media ad spends to measuring more than $89 billion in 2019. As per projections, social media marketing ads will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. Mobile users contribute to a majority of social advertising (social media marketing strategy) revenue IDEO College.

Instagram is one of the fastest-growing social media platforms. While it is mostly app-based, users can also access their feeds through the website. In June 2018, it finally reached 1 billion monthly active users. Instagram is a highly visual platform, where users share videos and images (Social Media Marketing Course in Lahore Pakistan IDEO College).

There were 37.00 million social media users in Pakistan in January 2020. The number of social media users in Pakistan increased by 2.4 million between April 2019 and January 2020. Popular Social media platforms have quickly become an important part of marketing for businesses. IDEO College IT Training Institute in Pakistan offers the Best Social Media Marketing Course in Arfa karim tower(Lahore Pakistan). Once you are in IDEO College, Best IT Training Institute you will be in safe hands! Some of the most popular social media platforms for brand development and marketing include:

Facebook
Twitter
Instagram
LinkedIn
Snapchat
Pinterest

Why this Course (Social Media Marketing Course in Lahore Pakistan IDEO College)

Researchers forecast that e-sales will exceed $735 billion by 2023. (Blazon)
73% of marketers believe that social media marketing has been very effective for their business. (sprout social)
Users spend an average of 3 hours per day on social networks and messaging. (sprout social)

Scope Of Social Media Marketing Course In Islamabad IDEO College

Each year billions of dollars are invested in social media marketing, as a businessman or entrepreneur one should know how to generate organic traffic from social media to your business, and as a student, one should have a grip on campaigns to be placed in the industry.

Objectives of Best Social Media Marketing Course In Lahore | IDEO College

The objective of Social Media courses in Lahore is to:

Hands-on experience on paid campaigns on Facebook, Instagram, Twitter, and Linkedin
Understanding the basics of social media handling
Learning marketing techniques used by big brands.
Determining target audience behavior on a different platform
Working on live marketing projects
Using management tools to manage workload
Implementing influencer marketing
Handling social commerce.

Skills Outcomes from Best Social Media Marketing Course In Lahore | IDEO College

Market Research
Social media marketing strategy
Social Commerce
Social Media Paid Campaigns
SMM Organic Traffic
Social Media Designing
Social Media Reporting
Social Media Handling
Brand Management
Audience Creation
Freelancing

Why should we join Best Social Media Marketing Course In Lahore | IDEO College

Business Owner – To increase online sales and profits by 10X
Students – Learn the most demanded skill and start freelancing
Professionals – Upgrade your portfolio and have more opportunities
Influencers, Bloggers, and Youtubers – Reach more fans ever than before
House Wives – Stay home, start freelancing, and earn
Marketing & Sales Professionals – SMM will take you to next level

Best Social Media Marketing Course In Lahore | IDEO College

Introduction Of Social Media Marketing Search Engine Optimization and Freelancing Course In Lahore

Introduction To Social Media Marketing
Market Research
Facebook Marketing
Instagram Marketing
Twitter Marketing
Linkedin Marketing
Pinterest Marketing
Social Media Management Tools
Social Commerce – Start Your Ow.

Course Outline Social Media Marketing

How social media Marketing Course in Lahore IDEO College become the biggest source of marketing
Famous social media platforms
Types of Social Media
Social Media Goals and Strategies
Successful Social Media Case Studies
Facts about social media marketing
Why we need a social media marketing
Build Your Brand on Social Media
Introduction to digital media marketing
Understanding inbound and outbound marketing
Understanding the trends

Market Research

The Marketing Research Process
How to make research Proposals
Understanding Secondary Data
How to create Hypotheses
Exploratory and Observational Research
Creating an audience
Understanding the target audience interests
Designs and Data Collection Approaches
Descriptive and Causal Research Designs
Measurement and Scaling
Communicating Marketing Research Findings
Designing of Questionnaire

Facebook Marketing

Introduction to Facebook
How to complete your profile
How to make a group
Basic Facebook group setting
Group marketing techniques
How to handle Facebook page
How to stream live on Facebook
How to integrate the app in Facebook page
Best Way to Increase your Facebook Traffic and Generate Sales
How to create reports of a Facebook page

Facebook Advertising

How to create a Facebook business account
How to manage ads manager
How to make a plan for media buying
How to integrate payment method on Facebook
How to add pages
How to add ads accounts
Creating a team
Combine analysis
How to request access from business manager
How to add business manager as a page owner

Page monetization

What is Facebook Monetization?
How much you can earn from Facebook?
Introduction to video monetization
How to setup video monetization
How to find copyright-free videos from the internet
How to promote videos in groups
How to get free likes to form groups
Introduction to instant articles
How to set up instant articles
How to connect it with your domain
How to find content for free s

Instagram Marketing

Introduction to Instagram
Difference between Personal Profile and Business Accounts
How to make a business Instagram account`
How to generate sales form Instagram
Increasing Your Content Engagement
The Instagram Engagement Algorithm
Name vs. username
Hashtags and Tags
Captions
How to write a convincing bio
Content planning
What is Influencer Marketing
What works on Instagram + common ideas
Calls to action
Strategies for stories

Instagram advertising

Introduction to Instagram Ads
The Power of IG Ads
Types of Instagram Ads (Stories VS Feed)
Video strategy for Instagram
How to select hashtags for marketing
Verify and Expand your Target Audience

Twitter Marketing

What is Twitter & why you should use it
Establish Your Twitter Presence
Personal profile marketing
Business profile marketing
Tweet research and designing
How to trend something on Twitter
Traffic from Twitter
Journey to 3000 likes in the first month
How to use Twitter for Business
How to get more retweets on Twitter
Discover how your Twitter strategy

Twitter Advertising

How to create a Twitter ad
Twitter Analytics
How to plan a budget for Twitter
Twitter ads strategy

Pinterest Marketing

Learn how to set up your profile
Understand the difference between friends and followers
Importance of choosing the right username
How to start and create a page interest,
Introduction to the 4-Phase Profit System How to use Pinterest to create loyalty and trust clients
Understanding page settings

Linkedin Marketing

Introduction to Linkedin
How to find and add connections
LinkedIn for Business
Linkedin Marketing Tips
Transform your LinkedIn Profile into a Marketing Tool
B2B Networking Strategy
Generate Leads from Linkedin
Connections and reach
Creating a professional profile
Post-creation and analysis
Groups and people
Blogging on LinkedIn
Use of Slideshare to grow your LinkedIn

Linkedin Advertising

Business page settings
How to create an ad
How to create an audience
How to plan for media buying
How to use analytics
How to create an advertising strategy

Social Media Management tools

Hootsuite
Buffer
Sprout Social
Send social media
Canva
Manage flitter

Social Commerce – How to Start your Business

How to find a product to sell
How to make a shopping cart on Facebook
Introduction to drop shipping
How to find freelancing work online
How to find freelancing work offline
100 social media business ideas

Course Outline Search Engine Optimization

DEFINITION
GLOSSARY
SEARCH ENGINES AND DIRECTORIES
HOW SEARCH ENGINES WORK
CRAWLERS, ROBOTS, SPIDERS
ALGORITHMS
SEARCH ENGINE INDEXING
RANKING
DIRECTORIES
WEBSITE ARCHITECTURE
STATIC PAGES
DYNAMIC PAGES
History (Google, Bing, Yahoo, Ask, Baidu etc.)
Development & Growth of Search Engines in a Cyber
Type of Marketing
Pull Marketing
Purpose of SEO
How Google’s Search Engine Works
Basics of SEO
Terminology Cycle of Search Engine (How its Work)
Table of SEO Success Factors
What is ranking on Google?
Advantages of high Ranking

KEYWORDS RESEARCH

What are keywords?
Purpose of keywords in Website’s marketing
Uses of Keyword Researching Tools(Search Volumes, Competition, Business Priority)
Keyword Planner tool And other 3rd part online tools and
Desktop Application
Mapping Keywords to Website Pages
Segregation of High and Low priority Keyword
Primary Keywords Secondary Keywords LSI Keywords
Competitive Keywords Also
Create an Excel File of keywords
Uses of formulas to get find the best and main (Business matching keywords)

HOW TO BE SEARCH ENGINE FRIENDLY

PAGE CODING
MANAGING SPIDERS/ROBOTS
CRAWLABILITY
REWRITING PAGES
SUBDOMAINS
THEME PYRAMIDS
USEFUL LINKS

ON-PAGE SEO

What is On-Page SEO?
Two type of SEO = “On Page” & “Off Page”
Basics of HTML – Designing How to use Keywords
Whole keyword report in On-Page SEO?
URL, Meta, Title, Description, Hi, and other headings
Algorithm of How to use Keyword on Website’s Page
Which types of Images are used on the page?
ALT in the Images Crawling & Indexing
Difference between Crawling and Indexing
XML & HTML Sitemaps, How to make it? Robots.tx
Purpose of that file!
Algo of Robots file best practices
Anchor Text
Fundamental of Anchor Text
Complete Case study of Anchor Text
Activate Windows
Internal Linking
How to prioritize the other web pages?
Analyze with the Tools
Google Search Console & Bing Webmaster

OffPage Optimization:

Know the Off-page Optimization
How to create Backlinks
Why are backlinks essential?
Know more about Do-Follow and No-Follow Backlinks
How to increase Domain Authority?
What is Google Domain Authority?
What are Search Engine Submissions?
Directory Submissions
Blog posting and comment writing
Guest Posting
Article writing and submissions
Press Release writing and submissions
Classifieds posting
Social Bookmarking
Business Listing
Social Networking
RSS Feeds
Broken Link Building
Bloggers outreach
PBN link building
Expired domain link building
Profile Creation Link building
Web 2.0 link building (Blogging)
Tier 2, Tier 3 link building
Blogging

UI AND UX ACCORDING TO SEO

How to make friendly web design & architecture?
Thinking of good UI and designing a website (goals & conversion models)
How to show your content and where?
Improving UI/UX for SEO

TECHNICAL SEO

URL Architecture
Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
How to fix it according to Google’s Stander Broken Links
Test and improve page speed

Mobile web crawling

Structured data usage & optimization
AMP configuration
Check indexing
Make sure important resources are crawLable
Audit internal links
Review your sitemap

LINK BUILDING (OFF-PAGE SEO)

What is link building?
Purpose of backlinks?
Types of Backlinks
Do follow link and no follow link

LINK BUILDING (OFF-PAGE SEO)

Normal “BL (com)
Ranks (singles, measurement, check, and balance)
How to prioritize the Backlinks?
According to Google
Keyword Ranking
Competitor Research

LOCAL SEO

SEO Strategies for Localized Businesses
Social Media Back linking and Marketing(Quora, Twitter, Linkedin, Facebook, Google+, Pinterest)
Online Reputation Management
Targeted Audience Strategy
Lead Generation for Local Audience
Local SEO (by Category, Niche, Products, Services etc.)(Schema for Addresses, Local Keywords, Local Websites

SEO SITE AUDIT

Audit of website Before Launching the Site
Domain name (Brand name generator, EMD for Specificpurposes etc.)
Brain Storming (Tools)
Prototyping (Tools)
Mockup mapping (Tools)
Logo Suggestion – Color Scheme
Design and SEO UI UX
Audit after launching the website
On-Page Audit (complete)
Off-Page Audit (complete)
Tools: Online Free Tools, Paid Tools, Desktop Applications
Audit Report

Pay Per Click Ads (Adwrods)

Cost-Per-Click (CPC)
Cost-Per-Impression (CPM)
Bid Strategies – Bidding

ALGORITHM UPDATES

What is Google Algorithm?
Purposes of Algorithms?
Search Algorithm Overview https:com/google-algorithm change

DISPLAY ADVERTISING

What is Display Ads (PPC, CPM)
Purpose and Advantage of Display Ads Mapping
Marketing Objectives to Display Ads Marketing Objectives
Targeting Methods of Ads
Advanced Targeting Methods
Display Ad Formats & Tools
Remarketing of SEM (Ad words)
Reports & Optimizing Display Campaigns

WEB 2.0 AND THE POWER OF LITTLE THINGS IDEO Trainings

WEBSITE ECOSYSTEM
MICROSITES
RSS FEEDS
BLOGOSPHERE

Course Outline Freelancing Course

Introduction to Freelancing
Difference between job and freelancing
Benefits of Freelancing
Lifestyle of a Freelancer
Challenges of Freelancing
Future of freelancing

How to start freelancing

How to identify your Master Skill
10 tips of picking your area of work
How find most trending freelancing projects or services
How to find a platform to start
Why start freelancing with fiverr.com
Why start freelancing with upwork.com
Why start freelancing with 99design.com
Why start freelancing with freelancer.com
What are the payment methods available in Pakistan

Using Fiverr as a freelancing platform

Introduction to Fiverr
How Fiverr works for freelancers (sellers)
How Fiverr works for clients (buyers)
Types of skills which are most demanded
How to find your niche for Fiverr?
The Advantages & Disadvantages of Fiverr

Profile creation and management

How to make an outstanding profile on Fiverr
How to write a bio
How to do research on competition
Which skill you need to add-on profile
Adding your education
Adding your experience and projects in a professional way
Connecting fiverr to other social media platform for more reach
How to set up payment method
What are the options available for payment in Pakistan
How to get more views on your gigs
Using mobile application to maintain your response rate

Getting clients (a lot of them)

How to get reviews of your clients
How to Get Promoted to a Level 1 Seller on Fiverr
Fiverr Rank System
Fiverr Platform Rules
Payment system
How to maintain your rating
How to communicate in a professional manner on fiverr

Final tips

How to manage time
How to keep balance between freelancing work and normal life
Understanding the tax models for freelancer
Best Spoken English Course