Best Digital Marketing Course in Lahore Pakistan 

Best Digital Marketing Course in Lahore Pakistan | ideo college helps you to develop your skills in marketing your product or services on social media platforms. SMM & Advertising Course in Karachi provides you more opportunities to learn everything from business and advertising to SMM, SMO, PPC, and Social Media Promotions.

Saturday and Sunday

6:00pm to 08:00pm

Duration: 1.5 hrs

Rs: 45000/person 

What’s included in Best Digital Marketing Course in Lahore Pakistan | IDEO College

Best Digital Marketing Course in Lahore Pakistan is one of the most important parts of digital marketing Course, which provides incredible benefits that help reach millions of customers worldwide. Social media is one of the most profitable digital marketing platforms that can be used to increase your online marketing at Ideo College.

For an advertising strategy, Best Digital Marketing Course in Lahore Pakistan | ideo college is possibly the most cost-effective way. One of the best ways to find the needs and wants of your customers instead of directly communicating with them is Marketplace awareness.

And, if you are not applying this profitable platform, you are passing up an incredible marketing opportunity, as it makes it easy to spread the information about your product and mission Best Digital Marketing Course in Lahore Pakistan | ideo college

Best Digital Marketing Course in Lahore Pakistan | ideo college

By daily updating the right social media marketing strategy, it will lead to increased traffic, better SEO( Search Engine Optimization), improved brand loyalty, more advantageous consumer loyalty, and much more.

Your competition is increasing day by day on social media platforms, so don’t let your competitors take your daily consumers. Moreover, a web development course in Pakistan will help you develop your skills in building an online presence for any company.


Online Marketers are spending more on social media advertising, with social media ad spends to measuring more than $89 billion in 2019. As per projections, social media marketing ads will see an annual growth rate of 8.7% and likely reach $102 billion by 2020. Mobile users contribute to a majority of social advertising  (social media marketing strategy) revenue IDEO College.

Instagram is one of the fastest-growing social media platforms. While it is mostly app-based, users can also access their feeds through the website. In June 2018, it finally reached 1 billion monthly active users. Instagram is a highly visual platform, where users share videos and images (Social Media Marketing Course in Lahore Pakistan IDEO College).


There were 37.00 million social media users in Pakistan in January 2020. The number of social media users in Pakistan increased by 2.4 million between April 2019 and January 2020. Popular Social media platforms have quickly become an important part of marketing for businesses.  IDEO College IT Training Institute in Pakistan offers the Best Social Media Marketing Course in Arfa karim tower(Lahore Pakistan). Once you are in IDEO College, Best IT Training Institute you will be in safe hands! Some of the most popular social media platforms for brand development and marketing include:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Snapchat
  • Pinterest


Why this Course (Best Digital Marketing Course in Lahore Pakistan | ideo college

  • Researchers forecast that e-sales will exceed $735 billion by 2023. (Blazon)
  • 73% of marketers believe that social media marketing has been very effective for their business. (sprout social)
  • Users spend an average of 3 hours per day on social networks and messaging. (sprout social)

Scope Of Best Digital Marketing Course in Lahore Pakistan | ideo college

Each year billions of dollars are invested in social media marketing, as a businessman or entrepreneur one should know how to generate organic traffic from social media to your business, and as a student, one should have a grip on campaigns to be placed in the industry.

Objectives of Best Digital Marketing Course in Lahore Pakistan | ideo college

The objective of  Social Media courses in Lahore is to:

  • Hands-on experience on paid campaigns on Facebook, Instagram, Twitter, and Linkedin
  • Understanding the basics of social media handling
  • Learning marketing techniques used by big brands.
  • Determining target audience behavior on a different platform
  • Working on live marketing projects
  • Using management tools to manage workload
  • Implementing influencer marketing
  • Handling social commerce.

Skills Outcomes from Best Digital Marketing Course in Lahore Pakistan | ideo college

  • Market Research
  • Social media marketing strategy
  • Social Commerce
  • Social Media Paid Campaigns
  • SMM Organic Traffic
  • Social Media Designing
  • Social Media Reporting
  • Social Media Handling
  • Brand Management
  • Audience Creation
  • Freelancing

Why should we join Best Digital Marketing Course in Lahore Pakistan | ideo college


  • Business Owner – To increase online sales and profits by 10X
  • Students – Learn the most demanded skill and start freelancing
  • Professionals – Upgrade your portfolio and have more opportunities
  • Influencers, Bloggers, and Youtubers – Reach more fans ever than before
  • House Wives – Stay home, start freelancing, and earn
  • Marketing & Sales Professionals – SMM will take you to next level

Best Digital Marketing Course in Lahore Pakistan

Course Outline for Best Digital Media Marketing Course

  • Basics of Digital Media Marketing
  • Marketing Research
  • Digital Entrepreneurship
  • Social Media Marketing & Advertising
  • Website Development (WordPress)
  • Search Engine Optimization
  • App store optimization (ASO)
  • Search Engine Advertising (PPC/AdWords)
  • Web Analytics and Reporting
  • Content Marketing
  • Blogging & Google AdSense (Monetization)
  • YouTube and Video Marketing
  • Mobile Marketing
  • Email Marketing and Automation
  • Digital Marketing Planning Strategy
  • Online Display Advertising
  • Inbound Marketing Strategy
  • Retargeting/Remarketing
  • Leads Generation
  • E-commerce Listing and Marketplace Selling
  • Affiliate Marketing / Drop shipping
  • Online Reputation Management (ORM)
  • How to Become a Freelancer
  • Photoshop

Basics of Digital Media Marketing

  • Understanding the importance of social media
    ● Basics of Search Engine Marketing(SEM| Google AdWords)
    ● Concept of search engine optimization (SEO)
    ● Basics of Website Creation(WordPress)
    ● Learning about email marketing & automation
    ● Understanding web analytics
    ● Basics of Photoshop

Marketing Research

    • The Marketing Research Process
      ● How to make research Proposals
      ● Understanding Secondary Data
      ● How to create Hypotheses
      ● Exploratory and Observational Research
      ● Creating an audience
      ● Understanding the target audience interests
      ● Designs and Data Collection Approaches
      ● Descriptive and Causal Research Designs
      ● Measurement and Scaling
      ● Communicating Marketing Research Findings
      ● Designing of Questionnaire
    • How to design thumbnail for
      fiverr (Canva)
    • How to add value added

Content Marketing

  • What is content marketing
  • Types of content marketing
  • Leveraging content marketing
  • Optimizing your content
  • What is content marketing What
    is content marketing
  • Why it’s shared and how it works?

YouTube and Video Making

  • Learning about video creation
    & editing
  • Learn about your audience.
  • Learn from your favorite
  • Upload and schedule your
  • Try YouTube advertising.
  • Creation of a YouTube channel for
  • Research your competition.
  • Optimize your videos to get views.
  • Optimize your channel to attract


    Instagram advertising

    Digital Entrepreneurship

    • Understanding what is an entrepreneur?
      ● Introduction to Digital entrepreneur
      ● Importance of Digital entrepreneur
      ● Introduction of Digital entrepreneur platforms
      ● Understanding of improving business intelligence
      ● Learning methods to grow as Digital entrepreneur
    • Social Media Marketing & Advertising

    Introduction to Social Media Marketing
    ● How social media become the biggest sours of marketing
    ● Famous social media platforms
    ● Types of Social Media
    ● Social Media Goals and Strategies
    ● Successful Social Media Case Studies
    ● Facts about social media marketing
    ● Why we need social media marketing

    Build Your Brand on Social Media
    ● Introduction to digital media marketing
    ● Understanding inbound and outbound marketing
    ● Understanding the trends

    Facebook Marketing

    • Introduction to Facebook
    • How to make a group
    • Group marketing techniques
    • How to stream live on facebook
    • Best Way to increase yourFacebook Traffic & Generate
    • How to complete your profile
    • Basic Facebook group setting
    • How to handle the Facebook page
    • How to integrate the app in Facebook
    • How to create reports of a
      Facebook page

    Instagram Marketing

    • Introduction to Instagram
    • How make a business instagram
    • Increasing Your Content
    • Name vs. username
    • Hashtags and Tags
    • Captions
    • Content planning
    • What works on Instagram +
      common ideas
    • Difference between PersonalProfile and Business Accounts
    • How to generate sales form
    • The Instagram Engagement


    E-Commerce Listing and Marketplace Selling

    • Introduction to e-commerce
    • Learning about types of e-
    • Difference between marketplace
      and e-commerce?
    • Understanding Platform to sell
    • How to increase marketplace

    Online Display Advertising

    • Plan and create your website
    • Lead Generation For Business
    • SEM
    • Making money using Affiliate
    • Content Marketing
    • Ecommerce marketing
    • Online Display advertising
    • Email Marketing
    • Google Analytics
    • Complete SEO
    • Make Money Using Ad sense

    Course Outline Freelancing

    • How to write an convincing bio
    • What is Influencer Marketing
    • Calls to action
    • Strategies for stories
    • How to Start Your Buisness
    • Definition search engines and directories
    • crawlers, robots, spiders
    • search engine indexing
    • Directories
    • Static Pages
    • History (Google, Bing, Yahoo,
      Ask, Baidu Etc.)
    • Basics Of Seo
    • Table Of Seo Success Factors
    • What Is Ranking On Google?
    • Glossary
    • how search engines work
    • Algorithms
    • Ranking
    • website architecture
    • Dynamic Pages
    • Keywords Research
    • What are keywords?
    • Uses of Keyword Researching
      Tools(Search Volumes,
      Competition, Business
    • Desktop Application
    • Segregation of High and Low
    • priority Keywords
    • Primary Keywords Secondary
      Keywords LSI Keywords
    • Uses of formulas to get find the
      best and main (Business
      matching keywords)
    • Purpose of keywords in Website’s
    • Keyword Planner tool And other
      3rd part online tools and
    • Mapping Keywords to Website
    • Competitive Keywords Also
    • Create an Excel File of keywords
    • On-Page SEO
      • Activate Windows
      • How to prioritize the other web
      • Analyze with the Tools

      OFF-Page SEO

    • Fundamental of Anchor Text
    • Google Search Console & Bing
    • Internal Linking

    • Complete Case study of Anchor

    • Purpose of backlinks?

    • Do follow link and no follow linkAnchor Text

      • Types of Backlink

      • What is link building?

      • App Store Optimization
      • Online Reputation Management
      • Mobile APP Marketing

      How To Start Freelancing

      • How to identify your Master Skill
      • How find most trending
        freelancing projects or services
      • Why start freelancing with
      • Why start freelancing with
      • 10 tips of picking your area of
      • How to find a platform to start
      • Why start freelancing with fiverr.
      • Why start freelancing with

      Creating Your Winning Gig

      • Why people should buy it
      • Create a gig on fiverr
      • How to design thumbnail for
        fiverr (Canva)
      • How to add value added

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