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Best SEO Course in Lahore, Pakistan

Learn how to rank your website at the top of search engines like Google. Search Engine Optimization (SEO) is more important than ever if you’re interested in driving targeted traffic to your website then come to learn the Best SEO Training Course In Lahore.

Saturday and Sunday
6:00 pm to 08:00 pm
Duration: 2 months
Rs: 15000/person


What’s included in Best SEO Training Course in Lahore, Pakistan | IDEO College

Search engines like Google, MSN, Bing, etc. have billions of searches, and if your website is not ranked then you will lose a lot of free traffic every second. Search Engine Optimization (SEO) is a process in which you optimize your website with ON-Page Optimization and use some techniques of OFF-Page Optimization to rank your website on a keyword. Join  Ideo College IT Training Institute in Pakistan.

Search Engine Optimization is more complex than ever in 2022. It takes more than just building links, creating any new content, and adding a few keywords to improve your organic search rankings and increase the visibility of your business or brand. You need to keep track of and understand new emerging trends.

Learning Outcomes of Search Engine Optimization Course in Lahore 

Search Engine Optimization is not only about search engines, but Good Search Engine Optimization starts to improve the user experience and usability of a website. SEO is good for the Social Media Marketing Promotion of your website and also increases the website’s trust. If you provide unique content that deserves to rank for the right keywords, your traffic can snowball (google dancing) over time, whereas advertising needs continuous funding to send traffic to your site.

Search engines are getting smarter, but they still need our help. Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results.

To sum up, if you follow Search Engine Optimization Factors and Strategies, you can increase your website traffic and revenue with On-Page Optimization and Off-Page Optimization.

If you are not familiar with SEO Strategies, don’t worry, Ideo College IT Training Institute in Pakistan is the best place to learn professional skills. Lahore Arfa IT Training Institute provides SEO Training courses in Lahore & complete information about SEO strategies and techniques with Web Development through WordPress.

In 2020, there are 6.9 billion searches on Google every day, by using SEO and ranking on Google you can reach billions of active users. Just imagine your business reaching 1 billion active users generating business through Google can be quite easy. Learn SEO Training Course In Islamabad and start generating free traffic

If you think that you have become the Best SEO expert in Pakistan and achieved your goals about your planning for an SEO Expert then this platform is your best preference. Ideo College is the Best Training Institute for SEO in Pakistan because this course aims to improve your skills to a higher extent, for this learn MOZ, and Google algorithm updates. Most website users have a limited understanding of SEO, so you often only need to get the basics right to succeed.

5 Fundamental Steps to SEO Success | (Ideo College)

Figure out what your customers are searching for

Optimize your web pages for your target keyword

Understand both search engines and humans

Get other websites to link to your site

Start measuring your SEO success

The objective of the SEO Training Course In Lahore is to:

Learn how to generate leads and sales from search engine optimization
Understanding the basics of Search Engine Advertising
Learning marketing techniques used by big brands.
Determining keywords and targeting your audience
Working on live SEO projects
Hands-on experience with WordPress
Installing, updating, managing, creating users, and using WordPress
Determining white hat, black hat, and gray hat SEO techniques
Working on Pay Per Click Ads (Adwords)


  • Website Development
  • Website Design
  • WordPress Management
  • Keyword Research
  • On-page SEO
  • Off-page SEO
  • Technical SEO
  • Link Building
  • UI & UX
  • PPC Ads
  • Web 2.0
  • Display Ads

Who Should Join the SEO Training Course In Lahore (Ideo College)

Business Owner – To increase online sales and profits by 10X

Students – Learn the most demanded skill and start freelancing

Professionals – Upgrade your portfolio and have more opportunities

Influencers, Bloggers, and YouTubers – Reach more fans ever than before

House Wives – Stay home, start freelancing, and earn

Marketing & Sales Professionals – who want to rank in search engines

Website Designer and Developers – to earn more via SEO

Affiliate Marketers – to rank on highly searched keywords and earn more sales

Marketing Companies – to rank on highly searched keywords and earn more sales

Link Builders – hands-on experience of link building

The staff of small, medium, and large companies or law firms

Freelancers – to offer demanding SEO services.


WordPress Modules

WordPress Introduction • Get Started With WordPress • Basics Of WordPress, Theme, And Plugin • What Is The Post? • Creating And Administering Posts • How To Use Themes • Plugins & Widgets • Inserting Hyperlinks • Media Library • Creating Users • Configuring Website settings • Themes And Plugins • Adding A Slideshow • Adding Social Media Buttons • Handling Footer • Backing Up The Website • How To Work On DIVI • Widgets & Sidebar & Menus

SEO Modules

What Is Search Engine Optimization? • Keywords Research • How To Be Search Engine Friendly • On-Page SEO • UI And UX According To SEO • Technical SEO • Mobile Web Crawling • Link Building • Local SEO • Off-Page Optimization • SEO Site Audit • Web 2.0 And The Power Of Little Things • Display Advertising • Campaign Creation AdWords • Algorithm Updates

Best SEO Training Course in Lahore, Pakistan

Course Outline Search Engine Optimization


    • History (Google, Bing, Yahoo, Ask, Baidu etc.)
    • Development & Growth of Search Engines in a Cyber
    • Type of Marketing
    • Pull Marketing
    • Purpose of SEO
    • How Google’s Search Engine Works
    • Basics of SEO
    • Terminology Cycle of Search Engine (How it Work)
    • Table of SEO Success Factors
    • What is ranking on Google?
    • Advantages of high Ranking KEYWORDS RESEARCH
    • What are keywords?
    • Purpose of keywords in Website’s marketing
    • Uses of Keyword Researching Tools (Search Volumes, Competition, Business Priority)
    • Keyword Planner tool And other 3rd part online tools and
    • Mapping Keywords to Website Pages
    • Segregation of High and Low-Priority Keywords
    • Primary Keywords Secondary Keywords LSI Keywords
    • Competitive Keywords Also
    • Create an Excel File of keywords
    • Uses of formulas to find the best and main (Business matching keywords) Search Engine Optimization HOW TO BE SEARCH ENGINE FRIENDLY
    • What is On-Page SEO?
    • Two type of SEO = “On-Page” & “Off-Page”
    • Basics of HTML – Designing How to Use Keywords
    • Whole keyword report in On-Page SEO?
    • URL, Meta, Title, Description, H1, and other headings
    • Algorithm of How to Use Keywords on Website’s Page
    • Which types of Images are used on the page?
    • ALT in the image crawling and indexing
    • Difference between Crawling and Indexing
    • XML & HTML Sitemaps, How to make it? Robots.txt
    • Purpose of that file!
    • Algo of Robots file (best practices)
    • Anchor Text
    • Fundamental of Anchor Text
    • Complete Case study of Anchor Text
    • Activate Windows
    • Internal Linking
    • How to prioritize the other web pages?
    • Analyze with the Tools
    • Google Search Console & Bing Webmaster UI AND UX ACCORDING TO SEO
    • How to make friendly web design & architecture?
    • Thinking of good UI and designing a website (goals & conversion models)
    • How to show your content and where?
    • Improving UI/UX for SEO TECHNICAL SEO
    • URL Architecture
    • Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
    • How to fix it according to Google’s Stander Broken Links
    • Test and improve page speed Mobile web crawling
    • Structured data usage & optimization
    • AMP configuration
    • Check indexing
    • Make sure important resources are crawlable
    • Audit internal links
    • Review your sitemap LINK BUILDING
    • What is link building?
    • Purpose of backlinks?
    • Types of Backlinks
    • Do follow links and no follow links 
    • Normal “BL (com)
    • Ranks (singles, measurement, check, and balance)
    • How to prioritize the Backlinks?
    • According to Google
    • Keyword Ranking
    • Competitor Research LOCAL SEO
    • SEO Strategies for Localized Businesses

    Course Outline WordPress

    WordPress Introduction
    WordPress Introduction What is WordPress? Why use WordPress? How can WordPress help me? How much does WordPress cost? How/where do I get WordPress?

    Get Started with WordPress

    Difference between and How to download WordPress Installing WordPress from scratch Creating & Connecting Database Changing your password

    Basics of WordPress, Theme, and Plugin

    WordPress dashboard basic Understanding Version, Release and Modification Updates How to update WordPress, Theme and Plugin. How to find the latest WordPress release Difference between HTTP and HTTPS

    What is the post?

    Your first post basics Post Details Working with photos Working with videos Categories & slugs

    Creating and Administering Posts

    Setting Up Categories and Tags Understanding Title and Content Areas Configuring the Publish Area Setting the Featured Image


    What is the theme? Folder Strategy Finding a great theme Theme directories Paid themes Installing a theme, ways & techniques


    What are plugins? Folder & File Strategy Finding plugins Plugin directory Plugin search Installing plugins – ways & techniques


    What is a sidebar? What are sidebar widgets? Choosing and installing sidebar widgets Adding links Adding text and images Header; how to make a beautiful header? Using theme features Using Static images GIF files

    Inserting Hyperlinks

    Inserting hyperlink to download file Inserting hyperlink to an External Website Inserting Hyperlinks to an Internal Page Inserting an E-mail Address & Removing a Hyperlink

    Working with sliders

    Working with Theme options Using
    plugins Dynamicity & Possibilities


    Menus default options Theme default options Arranging multiple menus

    Media Library

    Understanding the Default Width and Height Settings Understanding WordPress Image File Creation Understanding the Default Month Year Folder Structure Uploading and Managing Media Files


    Add/edit users User roles How to delete users What if a user is mistakenly deleted

    Configuring Website Settings

    Configuring General Settings Configuring Reading Settings Configuring Permalinks

    Themes and Plugins

    What is a Plugin? How to download plugin Installing, Updating, and deleting the plugin Choosing a Theme Installing and Configuring a Theme Switching Between Themes Adding Menu, Media, and Content to a Theme Administering, Upgrading and Maintaining Plugins •Example of how to use Plugins Adding a Photo Gallery Creating a Contact Form

    Adding a Slideshow

    Uploading Images for Slideshow Using the Theme’s Built-in Slideshow Feature Installing a Slideshow Plugin Creating a Slideshow Adding the Slideshow to a Page Adding a Slideshow to a Sidebar

    Adding Social Media Buttons

    Using a Plugin to Add Social Media Buttons Adding Social Media Buttons to a Widget Using the Theme’s Option to Add Social Media Button


    How to maintain a Footer? Using widgets Static & gif images BACKING UP THE WEBSITE Installing a Plugin Creating a Backup Locating the Backup Downloading the Backup

    How to work on DIVI

    How to install Divi Theme? •How to use different components of Divi Theme • Understanding Divi Text Editor

    Widgets and Sidebars

    What is a Widget? What is Sidebar Adding/Removing Widgets Adding Text, Post, Images, and other types of widgets

      Course Outline Freelancing

      • Introduction to Freelancing
      • Difference between job and freelancing
      • Benefits of Freelancing
      • Lifestyle of a Freelancer
      • Challenges of Freelancing
      • Future of freelancing

      How to start freelancing

      • How to identify your Master Skill
      • 10 tips of picking your area of work
      • How find most trending freelancing projects or services
      • How to find a platform to start
      • Why start freelancing with
      • Why start freelancing with
      • Why start freelancing with
      • Why start freelancing with
      • What are the payment methods available in Pakistan

      Using Fiverr as a freelancing platform

      • Introduction to Fiverr
      • How Fiverr works for freelancers (sellers)
      • How Fiverr works for clients (buyers)
      • Types of skills that are most demanded
      • How to find your niche for Fiverr?
      • The Advantages & Disadvantages of Fiverr

      Profile creation and management

      • How to make an outstanding profile on Fiverr
      • How to write a bio
      • How to do research on competition
      • Which skill do you need to add on profile
      • Adding your education
      • Adding your experience and projects in a professional way
      • Connecting Fiver to other social media platforms for more reach
      • How to set up a payment method
      • What are the options available for payment in Pakistan
      • How to get more views on your gigs
      • Using a mobile application to maintain your response rate

      Creating your winning gig

      • Why people should buy it
      • Planning for value to the client
      • Create a gig on Fiverr
      • How to write the title that attracts audience
      • How to design a thumbnail for Fiverr (Canva)
      • Writing description and details of your gig
      • How to add value-added services

      Getting clients (a lot of them)

      • How to get reviews of your clients
      • How to Get Promoted to a Level 1 Seller on Fiverr
      • Fiverr Rank System
      • Fiverr Platform Rules
      • Payment system
      • How to maintain your rating
      • How to communicate in a professional manner on fiverr

      Final tips 

      • How to manage time
      • How to keep a balance between freelancing work and normal life
      • Understanding the tax models for freelancers

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