Best SEO Course in Lahore, Pakistan

Course Outline Search Engine Optimization

WHAT IS SEARCH ENGINE OPTIMIZATION? 

• • DEFINITION
  • GLOSSARY
  • SEARCH ENGINES AND DIRECTORIES
  • HOW SEARCH ENGINES WORK
  • CRAWLERS, ROBOTS, SPIDERS
  • ALGORITHMS
  • SEARCH ENGINE INDEXING
  • RANKING
  • DIRECTORIES
  • WEBSITE ARCHITECTURE
  • STATIC PAGES
  • DYNAMIC PAGES
  • History (Google, Bing, Yahoo, Ask, Baidu etc.)
  • Development & Growth of Search Engines in a Cyber
  • Type of Marketing
  • Pull Marketing
  • Purpose of SEO
  • How Google’s Search Engine Works
  • Basics of SEO
  • Terminology Cycle of Search Engine (How it Work)
  • Table of SEO Success Factors
  • What is ranking on Google?
  • Advantages of high Ranking KEYWORDS RESEARCH
  • What are keywords?
  • Purpose of keywords in Website’s marketing
  • Uses of Keyword Researching Tools (Search Volumes, Competition, Business Priority)
  • Keyword Planner tool And other 3rd part online tools and
  • Mapping Keywords to Website Pages
  • Segregation of High and Low-Priority Keywords
  • Primary Keywords Secondary Keywords LSI Keywords
  • Competitive Keywords Also
  • Create an Excel File of keywords
  • Uses of formulas to find the best and main (Business matching keywords) Search Engine Optimization HOW TO BE SEARCH ENGINE FRIENDLY
  • PAGE CODING
  • MANAGING SPIDERS/ROBOTS
  • CRAWLABILITY
  • REWRITING PAGES
  • SUBDOMAINS
  • THEME PYRAMIDS
  • USEFUL LINKS ON-PAGE SEO
  • What is On-Page SEO?
  • Two type of SEO = “On-Page” & “Off-Page”
  • Basics of HTML – Designing How to Use Keywords
  • Whole keyword report in On-Page SEO?
  • URL, Meta, Title, Description, H1, and other headings
  • Algorithm of How to Use Keywords on Website’s Page
  • Which types of Images are used on the page?
  • ALT in the image crawling and indexing
  • Difference between Crawling and Indexing
  • XML & HTML Sitemaps, How to make it? Robots.txt
  • Purpose of that file!
  • Algo of Robots file (best practices)
  • Anchor Text
  • Fundamental of Anchor Text
  • Complete Case study of Anchor Text
  • Activate Windows
  • Internal Linking
  • How to prioritize the other web pages?
  • Analyze with the Tools
  • Google Search Console & Bing Webmaster UI AND UX ACCORDING TO SEO
  • How to make friendly web design & architecture?
  • Thinking of good UI and designing a website (goals & conversion models)
  • How to show your content and where?
  • Improving UI/UX for SEO TECHNICAL SEO
  • URL Architecture
  • Page Speed Analysis (GTMetrix / Pingdom Tool / Google Page Speed Checker Tool)
  • How to fix it according to Google’s Stander Broken Links
  • Test and improve page speed Mobile web crawling
  • Structured data usage & optimization
  • AMP configuration
  • Check indexing
  • Make sure important resources are crawlable
  • Audit internal links
  • Review your sitemap LINK BUILDING
  • What is link building?
  • Purpose of backlinks?
  • Types of Backlinks
  • Do follow links and no follow links 
  • LINK BUILDING (OFF-PAGE SEO)
  • Normal “BL (com)
  • Ranks (singles, measurement, check, and balance)
  • How to prioritize the Backlinks?
  • According to Google
  • Keyword Ranking
  • Competitor Research LOCAL SEO
  • SEO Strategies for Localized Businesses

Course Outline WordPress

WordPress Introduction
WordPress Introduction What is WordPress? Why use WordPress? How can WordPress help me? How much does WordPress cost? How/where do I get WordPress?

Get Started with WordPress

Difference between wordpress.com and wordpress.org How to download WordPress Installing WordPress from scratch Creating & Connecting Database Changing your password

Basics of WordPress, Theme, and Plugin

WordPress dashboard basic Understanding Version, Release and Modification Updates How to update WordPress, Theme and Plugin. How to find the latest WordPress release Difference between HTTP and HTTPS

What is the post?

Your first post basics Post Details Working with photos Working with videos Categories & slugs

Creating and Administering Posts

Setting Up Categories and Tags Understanding Title and Content Areas Configuring the Publish Area Setting the Featured Image

Themes

What is the theme? Folder Strategy Finding a great theme Theme directories Paid themes Installing a theme, ways & techniques

Plugins

What are plugins? Folder & File Strategy Finding plugins Plugin directory Plugin search Installing plugins – ways & techniques

Widgets

What is a sidebar? What are sidebar widgets? Choosing and installing sidebar widgets Adding links Adding text and images Header; how to make a beautiful header? Using theme features Using Static images GIF files

Inserting Hyperlinks

Inserting hyperlink to download file Inserting hyperlink to an External Website Inserting Hyperlinks to an Internal Page Inserting an E-mail Address & Removing a Hyperlink

Working with sliders

Working with Theme options Using
plugins Dynamicity & Possibilities

Menus

Menus default options Theme default options Arranging multiple menus

Media Library

Understanding the Default Width and Height Settings Understanding WordPress Image File Creation Understanding the Default Month Year Folder Structure Uploading and Managing Media Files

Users

Add/edit users User roles How to delete users What if a user is mistakenly deleted

Configuring Website Settings

Configuring General Settings Configuring Reading Settings Configuring Permalinks

Themes and Plugins

What is a Plugin? How to download plugin Installing, Updating, and deleting the plugin Choosing a Theme Installing and Configuring a Theme Switching Between Themes Adding Menu, Media, and Content to a Theme Administering, Upgrading and Maintaining Plugins •Example of how to use Plugins Adding a Photo Gallery Creating a Contact Form

Adding a Slideshow

Uploading Images for Slideshow Using the Theme’s Built-in Slideshow Feature Installing a Slideshow Plugin Creating a Slideshow Adding the Slideshow to a Page Adding a Slideshow to a Sidebar

Adding Social Media Buttons

Using a Plugin to Add Social Media Buttons Adding Social Media Buttons to a Widget Using the Theme’s Option to Add Social Media Button

Footer

How to maintain a Footer? Using widgets Static & gif images BACKING UP THE WEBSITE Installing a Plugin Creating a Backup Locating the Backup Downloading the Backup

How to work on DIVI

How to install Divi Theme? •How to use different components of Divi Theme • Understanding Divi Text Editor

Widgets and Sidebars

What is a Widget? What is Sidebar Adding/Removing Widgets Adding Text, Post, Images, and other types of widgets